A Portfolio of Success











































2007 NAA Edgie award winner for Best Local Guide and Entertainment site
Vita.mn was a site that allowed social media to provide the bulk of the content. User tagging, reviews, lists and guides flesh out the skeleton of highly relevant events listing tools.
For the second consecutive year StarTribune.com won the award for design. Judges commented that "the clean design of the ... Web site has made the user experience more positive. They have put the online focus on visual storytelling, multimedia and local content."
In 2007 NAA Edgie award winner for Best Local Shopping and Directory Strategy. ShopMinnesota.com had been the only winner in this circulation category for the two years this prize has been awarded. According to then president of the Digital Media Federation, "the judges this year bypassed the finalists stage, promoting one great entry to winner status."
The judges said, "In the nascent but fast-developing area of local shopping, ShopMinnesota understands the right formula for pleasing advertisers and site visitors. Other publisher's should take note of the site's relationship with a statewide retail association."
"Site visitors can quickly find the content and classifieds they're seeking because of StarTribune.com's thoughtful design," judges wrote. "The home page allows for customization to create a highly relevant experience for the user."