Ken Riddick

Senior Digital Strategy and Marketing Executive

    Eighteen years of wide-ranging executive digital, social and mobile marketing experience; 32 years media experience
    Leadership of complete P&Ls
    Supervised teams of more than 90 in technology, content, marketing, sales and product development
    Led double-digit digital annual audience growth
    Seasoned corporate executive with diverse experience in medium to large markets
    Product development, audience, production and business development experience
    Internet, Social Media and mobile business and audience strategies
    Experience leading successful business and product development initiatives across divisions and media
    SEO, SEM, Social Media, user experience and semantic web
    Directed the re-invention of the largest print newspaper to a digital-only business in just six weeks
    Led complicated technology transitions that reduced expense and enhanced productivity
    Proven change leadership
    Experience in merger and acquisition due diligence
    Disciplined and informed strategic and business vision
    Exemplary leadership, development and mentoring skills
    Creative innovator with proven execution skills

Experience

The Modesto Bee & The Merced Sun-Star: President and Publisher June 2014 to Present
    Ultimate responsibility for all operations - Audience, News, Digital, Finance and P&L, Operations - for two news media properties in California's Central Valley
    Led McClatchy Company's 30 newspapers in 2016 year-over-year Digital-only revenue growth
    Merced and Modesto finished number 1 and 3 respectively within McClatchy in 2016 for overall year-over-year advertising revenue trend
    In a swing of more than $8.9MM since 2013, Modesto has improved OCF year-over-year trend dramatically and grown OCF 7.9% in 2016
    Reduced expenses 39% since 2013
    Led McClatchy in 2016 year-over-year locally controlled revenue performance
    Supervise approximately 100 managers and staff
    Plan and implement marketing strategies for B2C, B2B, and partnership efforts
    Lead development of products, strategic development, and execution plans
     Responsible for entire P&L, as well as revenue and content strategies
    Lead conceptual and strategic development and execution
The Charlotte Observer: Vice President of Digital Media & Marketing March 2010 to June 2014
    Lead all digital operations at metro media company, producing more than 360 million page views and millions of dollars in revenues
    Guide all digital strategies for The Charlotte Observer and The Herald (Rock Hill, SC)
    Plan and implement marketing strategies for B2C, B2B, and partnership efforts
    Manage team of 50, including client success representatives, in addition to web developers, and social media marketing efforts, editorial content for three niche magazines
    Develop products, strategic development, and execution plans
     Responsible for digital P&L, as well as revenue and content strategies
    Lead conceptual and strategic development and execution
Hearst Newspapers VP/Digital Media
VP/Hearst Seattle Media, LLC July 2007 to December 2010
    Responsible for interactive operations of 15 Hearst newspapers, producing more than 3 billion page views and millions in revenues annually, including the Houston Chronicle, the San Francisco Chronicle, SeattlePI.com and the San Antonio Express-News
     Led conversion of the 146-year-old Seattle Post-Intelligencer to an online-only business model in only six weeks
     Led negotiations, development, development team, partners and stakeholders to create centralized digital publishing platforms for all newspaper sites
     Responsible for mergers-and-acquisitions due diligence, partner and vendor negotiation and acquisition

The McClatchy Company
The Minneapolis Star-Tribune  SVP/Interactive Media 2003 to 2007
    Responsible for interactive P&L and all revenue and content strategies
    Tripled revenues, reduced expenses, achieved annual double-digit audience growth
    Led the conceptual and strategic development and execution of award-winning Internet niche products
    Member of the Operating Committee, directing policy and strategy
    Negotiated and executed cross-media partnerships with local television station
    Served as integral team member McClatchy's $530 million sale of The Star-Tribune to Avista Capital
     Managed a team of 60 programmers, marketing, sales and product development staff, journalists, designers

The Fresno Bee  Director of Interactive Media 1999 to 2003
    Responsible for all content and revenue strategies for six Web sites, including a biligual site
    Member of the Operating Committee, directing policy and strategy
    Led the successful redesign and strategic re-launch of fresnobee.com
    Previous positions included Online Managing Editor
Previous Experience 1984 to 1999
    Led photojournalism and visual content report for newspapers in Fresno, California; Fort Myers, Florida; Greeley, Colorado
    Supervised photojournalism and design staffs
    Began the early transition from film to digital operations
    Designed display section fronts such as A1, Sports, Special Sections
    Owned and operated a commercial and editorial photography business in Fort Worth, Texas

    

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Leadership 
 

- Senior Fellow American Leadership Forum, Great Valley Chapter


- Board Member for Boys and Girls Club of Stanislaus County, Executive committee and Marketing committee


- Board Member for Stewardship Council for Stanislaus County Focus on Prevention


- Board Member for 2014 Light the Night Executive Leadership Council for The Leukemia & Lymphoma Society | North Carolina Chapter

- Past President of National Newspaper Association of America (NAA) Digital Media Council

- Former Board Vice President for Marketing for Charlotte Concerts, a non-profit organization founded in 1930 and the original performing arts organization in Charlotte, delivering performing artists from all over the world

Frequent contributor to conferences on digital media trends:
- University of Minnesota Institute for New Media Studies
- University of Texas Online Journalism Symposium
- NAA MediaXchange
- IFRA International Media Conference




Awards

2007 Editor & Publisher (EPpy) award for Best Special Feature in a Web Site

Four NAA Edgie awards in two years: Best Local Guide and Entertainment site, Best Site Design and Architecture, Best Local Shopping and Directory Strategy

Three McClatchy Company Presidents Awards 1999, 2000, 2002, recognizing outstanding achievement
 

 
Education

Bachelor of Journalism, University of Texas, Austin, Texas

Additional extensive course work included Advertising and Spanish