An informed and seasoned perspective

Internet, mobile marketing and social media are dramatically changing how businesses acquire and retain customers as audience and revenues move to the Internet and mobile appliances.

Many industries find themselves maintaining large expense structures that legacy revenue models struggle to support.

But the engagement, efficiencies and constant availability of these new platforms offer businesses an effective way to find new customers, strengthen existing relationships and cultivate new revenue streams.

I believe I have the valuable and relevant experience to help companies exploit this new landscape.

Relevant and valuable skills

 Mobile marketing

 Semantic Web

 Corporate executive in medium to large markets

 Merger and acquisition due diligence

 Successful business and product development initiatives across divisions and media

 Disciplined strategic and business vision

 Proven revenue driver 

 Exemplary leadership, development and mentoring skills

 Creative innovator with proven execution skills

 Broad P&L responsibilities

 Strong collaboration skills

 Led the re-invention of the largest print newspaper to an digital-only business in 60 days

 Led large, complicated technology transitions that reduced expense and enhanced productivity

 I have been an entrepreneur running my own commercial photography business

Detailed experience

As regional vice president for Digital Media at The Charlotte Observer, I had responsibilities for all interactive strategies including audience, revenue and profit-and-loss. I was a member of the media company's Leadership Team, helping author and execute overall company strategies. I was also a member of several key corporate task forces, including mobile and digital revenue efforts.

Additionally, I had responsibilities to strategic digital leadership at The State in Columbia, SC, and the Rock Hill Herald in Rock Hill, SC.

As vice president for Digital Media at Hearst Newspapers, I had operational responsibilities for 15 newspapers' online efforts, including the Houston Chronicle, the San Francisco Chronicle, SeattlePI.com and the San Antonio Express-News. In total, these sites are responsible for more than three billion page views and millions in revenues annually.

In four years of leadership at the Minneapolis Star Tribune I was responsible for the Internet business and audience strategies. StarTribune.com was Minnesota's leading Web site, with more than 80 million monthly page views and more than $24 million in annual revenues.

I joined the StarTribune in August 2003 as executive director of Interactive Media and was appointed a member of the executive team. I was promoted to Vice President for Interactive Media in Summer 2005 and to Senior Vice President in March 2007.

Teams under my leadership, StarTribune.com tripled revenues, managed and reduced expenses and enjoyed several years of double-digit audience growth. It has also gained national and international recognition for both content and business strategies.

Much of this was achieved through strong recruiting and managing cultural and technical change.

Both Hearst and StarTribune.com have ambitious goals. They recognize that businesses must reach well beyond traditional customers to grow audience and to attract new revenue sources. To achieve this, my teams worked collaboratively and have turned much of this collaboration into strategic integration.

Prior to Hearst and The Star Tribune, I was Director of Interactive Media for The Fresno Bee in Fresno, California. Here I was responsible for all content and revenue strategies for six Web sites, I was a member of the Executive Committee, directing policy and strategy, and I led the successful redesign and strategic re-launch of fresnobee.com

Before moving from the newsroom into Interactive Media in Fresno, I was a page designer and picture editor for The Bee.

Prior to that I ran my own small business in Fort Worth, Texas, where I produced commercial and editorial photography for ad agencies, corporations and publications such as Texas Highways and Texas Parks and Wildlife magazines.

Before starting that business, I was variously a photographer, picture editor and director of photography at The News-Press in Fort Myers, Florida, and The Greeley Tribune in Greeley, Colorado.