Whether it's a tear-in-my-beer country ballad or impossible-to-put-down novel or even, lord help me, a well-done PowerPoint presentation A good story can be entertaining, evocative and compelling. This is why companies must tell their stories well.
But today we don't entirely control our story. The digital universe and social media have taken that control and handed it to our customers and competitors. Today, telling your story means understanding the entire story - even those portions not under your control - and engaging actively in affecting that story. It means understanding the rapidly changing digital landscape.
So, I guess I see myself fundamentally as a story-teller. From my early days as a photojournalist to my more recent experiences as an Internet executive, it seems that the same strengths have come into play: gather information, analyze it against what you think you know, create a story that supports your effort and compel action.
Engaging people and getting them excited about an environmental story takes the same broad skills as getting managers excited about adopting some new technology or embracing some tough-to-understand change in the marketplace. Or helping a company manage its brand in the emerging digital marketplace.
I am also a person of insatiable curiosity and focused discipline and passion. I love the potential of the constant change the marketplace finds itself in and can't wait to see the next "great thing."
To that end, I believe I bring a leavened package of skills, experience and integrity that have helped in my success through the years.
- A constant student
- Experienced media leader with a diverse professional background spanning 25 years, including 10 years of wide-ranging executive Internet and mobile marketing experience
- A disciplined strategic and business thinker
- An exemplary leader with development and mentoring skills, and proven change leadership
- A generous collaborator
- A creative innovator with proven execution skills
Today customers increasingly have many more voices and choices in the marketplace. Businesses must embrace those choices. They must build revenue and audience through innovative, well-informed solutions. A great story delivered through emerging technologies.
And, most of all, businesses must keep up with the change, the rapid cultural change that is driven by technology and is accelerating business cycles and empowering consumers like never before.
Data is our friend; it creates efficiencies and drives business intelligence. It eliminates guesswork and reduces risk. Through effective engagement tools such as social media and rich databases, businesses may exploit the strong brand value in their markets: credibility, distribution, reliability, value and trust.
Research tells us that Internet penetration has peaked, and that the market is going mobile and social; successful businesses must become increasingly more relevant and engaging, offering customer satisfaction when, where and how the market expects it.
As a result of embracing these qualities, I have helped launch innovative initiatives that have been driven by strategic thinking. I have used primary and secondary research to help prioritize the efforts and choose the most effective and promising revenue opportunities.
Social media and semantic technologies enhance and accelerate our ability to meet these objectives and dramatically increase customer satisfaction. Our customers know more about what they want and need than we do; they have much to contribute to the dialogue. Moreover, they're having this dialogue with our without us.
It's our choice to engage and embrace this dialogue. But we ignore it at our peril.
So, these concepts buttress the choices I have made in the digital business world but this is just the preface to my story. I hope it has piqued your curiosity to learn more. This site hopes to provide that story for you. You can learn more specifically about my "experience" and "achievements" by clicking on the categories listed at the top of this page. You can read and download my "resume." And, most importantly, by clicking on the "sites" link you can find concrete examples of how my thinking has been converted into business and audience successes.
If you don't find the answers you are looking for, or have questions, please contact me by telephone (below) or by e-mail. Thank you for your interest. I hope we both like the next chapter.
"If you were to begin building a team of super intelligent, innovative, hard-working and motivational people, you'd do well to start with Ken Riddick as your first building block."
Keith Moyer, former president and publisher, The Star Tribune
"He has a journalist's love for content combined with a publisher's sense of business and a geek's desire to innovate. Every manager I know that has worked for Ken has been better for the experience."
Will Tacy, managing editor/News at Yahoo!, former managing editor/digital at Star Tribune